Event Branding

BRIEF: Create an event for picky eaters to build confidence eating in a social setting.

IDEATION: With the purpose of the event to help picky eaters build confidence, I wanted the branding to be powerful. This led me to creating the name 'From Picky to Powerful' and the tagline 'Claim Your Seat At The Table.'

CREATIVE RESPONSE:  I used vibrant colors and bold typefaces to evoke a powerful feeling. At the same time I wanted the event to seem welcoming so that picky eaters feel comfortable enough to attend. I used fun photography and illustrations to create this homey feeling.

*concept work for a student project at Shillington School of Graphic Design*

© 2020 by Katie Farello