THE SUBTLE ART
BRIEF: Create a book cover for 'The Subtle Art of Not Giving a F*ck' using a handmade element.
IDEATION: This book digs deep and cuts through the crap in a way unlike any other “self-help” book. It explains how happiness comes
from knowing what to care about--and more importantly, what not to care about. It describes that the desire for a more positive experience is itself a negative experience; and, paradoxically, the acceptance of one’s negative experience is itself a positive experience. There are many more themes to the book of similar juxtapositions.
CREATIVE RESPONSE: The use of paper cut typography is relevant because this book is all about learning how to look within yourself, reorienting your expectations for life, and choosing what is important and what is not. The book is full of profoundly true, counterintuitive suggestions that can be seen / understood from both sides, just like these designs.
*concept work for a student project at Shillington School of Graphic Design*