royal

Streetwear Startup Identity

BRIEF: Design the brand identity for a street fashion startup.

IDEATION: Luxury brands and street style have converged with the same idea that when street fashion obsessives buy premium apparel and goods, they are buying into a subculture or exclusive club. This new perspective on street fashion led me to the concept of "elevate your status."

CREATIVE RESPONSE: I wanted the brand to feel modern to engage a young audience, as well as, sophisticated to reflect the luxury of the products. The dynamic typography was used to express the exclusivity of street fashion and its ever-changing trends.

*concept work for a student project at Shillington School of Graphic Design*

LOGO IDEA GENERATION

WORD IDEA GENERATION

FINAL LOGO

© 2020 by Katie Farello